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How Search Engine Marketing Works
If you’re looking to reap the benefits of an SEO campaign, you need a company that can provide SEO services that earn you the highest possible return on investment (ROI) ranking you on the first page of Google. Our SEO services can do that.
This could be a page on your website, a form, or a funnel. To enhance lead generation metrics, include some form of video content that is designed to encourage viewers to drop in their contact info.
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Typically, these are light, value-driven strategies or frameworks that share enough information to get the viewer excited and motivated while also empowering them with enough information to take a specific action.
Your website content is what users count on to help educate and guide them through the purchasing funnel. Whether discussing your company’s unique selling point or providing educational content, we’ll provide topic suggestions, professional copy, and quality content to propel not only your site’s ranking but also your company’s growth.
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Guest Post Author Torrey Tayenaka is the co-founder and CEO of Sparkhouse, a training video production agency. He is often asked to contribute expertise in publications like Entrepreneur, Single Grain, and Forbes. Sparkhouse is known for transforming video marketing and advertising into real conversations.
Rather than hitting the consumer over the head with blatant ads, Sparkhouse creates interesting, entertaining, and useful videos that enrich the lives of its client’s customers. In addition to Sparkhouse, Torrey has also founded the companies Eva Smart Shower, Litehouse & Forge54.
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These are just three of the many on-page SEO tactics our digital strategists use to optimize your website as a part of our SEO marketing services. If you’re interested in learning more, check out our on-page SEO or download our handy checklist for on-page SEO! “With all of this marketing we’re doing, we’ve had record numbers this year. We’re doing better than we ever have before.”
YouTube, the world’s largest video hosting platform, is owned by Google, the world’s largest search engine. And Google SERPs directly feature YouTube videos on Page 1, with rich descriptions, links and on-SERP playback. So the connection between high-quality video content and its impact on Google search engine optimization is enormous.
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Something in your ads resonated with viewers enough that they hit clicked. Many people abandon landing pages for many reasons. Show them you know what their industry-related goals and obstacles are by creating video ads that act as a follow-up to original ad sets.
We also abide by a strict code of ethics. In the SEO industry, it's unfortunately common to encounter individuals and agencies with questionable or unethical practices. Black hat SEO is still rampant, despite its association with Google penalties, and there are millions of questionable businesses utilizing SEO to take advantage of people.
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Are you on the first page of the search engine results pages (SERPs) for keywords that match your brand? If not, you’re missing out on valuable leads. Search engine optimization isn’t a fad and it’s no longer an option to simply not think about it if you want to grow your business. It’s an indispensable part of any plan to market products or services and bring in more qualified leads and sales.
Meta titles should be less than 55 characters, and meta descriptions should be less than 155 characters. Use this space strategically and clearly to communicate what content they’ll find in the video. Also, use the human visual real estate by designing thumbnail graphics that include search-based keywords and phrases.
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But what about the real results? How can you get video content to generate leads? Let’s dive into my top favorite strategies!
Website Style Webbdesignz Websites should include a page that lists the services they offer and what they specialize in. Prospective clients will also find a way to contact us on the site. Up Physical fitness's website showcases the incredible results they have achieved on behalf of their clients.
Should I hire an SEO company that guarantees search engine rankings?
No. This is a scheme to lure uninformed clients. They will say something like �$499 a month on the first page of Google�. Many of these unscrupulous companies have put a black eye on the industry. There are variations on these snake oil pitches. What�s worse is that these companies either violate the search engine guidelines or fail to produce results. Often it�s both. No reputable SEO company will guarantee rankings. Google�s Webmaster Guidelines states this. Organic rankings fluctuate daily. Check your average position via Google Search Console and you�ll find many terms with avg. position 1.5. 2,5, 3.0 etc. High rankings don�t guarantee sales. You could be targeting the wrong traffic. No. 1 rankings are achievable, however, that�s not what you should be hiring for. You should hire an SEO Agency to drive qualified traffic and not rankings. NOTE: Search engines will penalize websites that attempt to game the system by manipulating results.
How long will it take my website to rank in Google?
Every website is situational. Within each industry, the level of competition will vary. The ability to rank in Google depends how relevant and authoritative your site is. This is earned over time. For sites with poor topical authority, backlinks, architecture, trying to be found for queries with purchase or transactional intent will take many months. Search algorithms evaluate how relevant a website is to the query but also beyond it. Additionally. they look at the overall experience it will provide to users. To build an authoritative website requires extensive planning and research. For sites that are ranking poorly, the size and complexity will also factor in. The severity of issues will determine how quickly the ship can be righted. A website could conceivably start seeing improvement and ranking in Google as early as two to three months. Typically traffic increases over time. Once rankings are achieved, they must be maintained. Some of the ranking factors are: Backlinks Content Relevancy Keyword In The Title Page Speed Website Architecture For highly competitive industries, it�s not uncommon to take up to (1) one year to rank for keywords. One example would be a site with low authority trying to rank for �New York lawyer�. Think about it. If a competitor�s site is 10 years old and ranking in the top 3, it has historically provided what users are searching on. It�s likely this organization has spent resources to stay there. What is an authoritative website? It�s one that other sites link to because it offers value but moreover because it provides the best answer for what someone is looking for. A great site provides answers to questions irrespective of the reason for visiting. If you�re trying to rank your business locally, find someone who understands Google�s local algorithm.